Ceras Analytics: scalable agricultural intelligence
The agricultural intelligence platform of Cefetra Group produces all of its market reports with Mail & Deploy.
Agricultural commodity trading
Before and after
Before
- Recurring report preparation took considerable manual effort.
- Layouts and formatting had to be kept consistent by hand.
- Growing report volumes could not scale without more staff.
After
- Commodity reports are generated and distributed without manual intervention.
- Personalised variants reach each stakeholder group in the right format.
- Time-sensitive market intelligence arrives punctually and in constant quality.
How it is set up
- Data sources
- Qlik, Global market data sources, Proprietary analytical models
- Recipients
- Executive leadership, trading teams, finance departments and operational stakeholders across Cefetra Group
- Delivery
- Formats
- PDF, Excel
- Schedule
- Daily, weekly and monthly, fully automated
For the past four years, Mail & Deploy has consistently met our most advanced reporting requirements. The solution is powerful, reliable, and highly flexible - and the support team is exceptionally knowledgeable and responsive. For Ceras Analytics, Mail & Deploy is the backbone of fast, automated reporting, enabling data-driven decisions across trading and supply chain operations.
Nick Valstar, Head of Data Engineering, Ceras Analytics
The problem
Ceras Analytics turns complex agricultural commodity data into actionable intelligence for trading and supply chain operations. Weather, geopolitics, supply chain disruption and trade regulation move these markets constantly, so information has to be reliable, timely and clearly structured. As the platform matured, report volumes grew and manual generation became unsustainable: layouts had to stay consistent, content personalised, and delivery punctual.
Why Mail & Deploy
- Deep integration with the Qlik data models behind the platform.
- Flexible report design with multi-format output.
- Personalised report variants for different stakeholder groups.
- Operated centrally by the Ceras Analytics team, which keeps governance simple.
What changed
- Commercial dashboards, market and price analyses, commodity outlooks and supply chain summaries go out automatically.
- Manual reporting effort dropped significantly.
- Market intelligence turns around faster and in consistent, branded quality.
- Reporting scales without additional headcount.
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